Drink This... Bridging the Nutrient Gap

Drink This… nutrient drinks are a personally formulated, precisely delivered nutrition solution providing the consumer with a range of micro-nutrients (vitamins, minerals and boosters) that are essential for health and wellness. That’s clear, but sometimes we’re asked what the thinking was behind the creation of Drink This… – simply put, what’s the question that Drink This… nutrient drinks have been developed to answer?

And actually, it’s quite simple. Over the last few years, people have generally become more interested in their own fitness, health and wellness. Companies recognise the importance of a fit and healthy workforce. Lack of energy, fatigue and brain fog are some of the conditions that stop us from being the best we can be – and, amongst other mitigating factors, it is recognised that the intake of important nutrients can assist in combating these states.

A recent report from SIAL (Salon International de l’Alimentacion), the world-renowned meeting place for the international food industry, said “Food is no longer just a matter of taste; it is a marker of identity, values and expression. It is also a lever for calming, prevention or performance. Food is a territory for personalisation.”

This is the space in which Drink This… lives. It’s a space where technological and adaptive eating are the norm – food backed by science and nutrition to meet needs – and where intuitive and elevating eating will be the next big thing – eating to elevate, eating to become better.

These are the challenges that Drink This… nutrient drinks have arrived to address.

Read the SIAL report ‘The New Era of Food – the End of the Universal Model’ here;

SIAL white paper.pdf

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